Mr. Horiike is the first sumi ink stick artisan in Japan to develop and introduce colorful sumi ink stick or “Saiemboku. After being featured and gaining popularity in the book 'Gokujouhin in the Study' (published by Shogakukan Bunko), he experienced a significant breakthrough on the online shopping site of KATEIGAHO, one of the prestigious magazines.

Since then, he has continued to expand his product line as the SAIEMBOKU series, introducing various colors, and now the color variations exceed 40 !!